W Hotel, San Diego / Mr. Important Design

© Jeff Dow

Architects: Mr. Important Design
Location: , California, USA
Area: 772 sqm
Year: 2012
Photographs: Jeff Dow


© Jeff Dow

“It’s a bit like how you feel after a big wave tumbles you under and you come up all dizzy… the burst of the setting sun, the colors of the water and the sunset intensified by your off-kilter state. Walking into the W San Diego, you are greeted with a graphic interior that pulls toward a far bar with DJ perched overhead. “Home Sweet Home” beckons you toward the ignition point of the graphic vortex. Twenty-five foot tall gold- mirrored obelisks lean this way and that, reflecting the graphic itnerior at angles that seem disconcerting and beautiful at the same time. Bursts of driftwood combine with brass rod to form the signature chandeliers. It’s all a bit of fantasy, flotsam and jetsam of the beach mixed with a heaping helping of California golden glam.

© Jeff Dow

A short walk away the restaurant “Kelvin” spins another sunset scenario with smoke from bonfires wafting up the orange candy glass walls. The piercing blue of the ocean finds a spot at the bar and provides a contrasting color punch in the marmalade interior.

© Jeff Dow

The final statement of the bonfire-inspired interior takes place on the Rooftop. A stack of aluminum Emeco chairs is set ablaze nightly and tugboat rope found abanoned on the beach becomes a sparkling chandelier. And another perfect Southern California sunset passes into the night.”


* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: «W Hotel, San Diego / Mr. Important Design» 06 Jul 2013. ArchDaily. Accessed 07 Jul 2013. <http://www.archdaily.com/394449>

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